About In the Game Insurance
Local people. Personal service. Coverage that fits.
We're an independent insurance agency in Prairie Village, serving Greater Kansas City. Three people you'll know by name, comparing more than 30 insurance companies so you don't have to.




Meet the owner
Chris Cooper, President/CEO
Born and raised in Mission. Shawnee Mission North. Baker University. Kansas City through and through.
Chris Cooper has spent 25 years in the insurance and financial services industry. Having held senior leadership roles in both small and large organizations, Chris knows what clients want out of both a carrier and their agent.
As Agency Principal and Partner with In the Game Insurance Services, Chris takes a one-on-one, advisor-to-client approach, helping manage risk and protect the assets of his clients and their families.
Chris enjoys coaching youth baseball, competitive bass fishing and spending time with his wife and four children.
"Chris has been consistently responsive to our insurance needs, adapting to changes in existing policies and searching for replacements when necessary to get us the best coverage and rates. We currently have 3 homes and 3 vehicles under his trusted watch."
The team
The same people every time you call.

Jeff Loeb
Manager, Customer Service
Jeff joined In the Game Insurance in 2021, bringing 15 years of insurance industry experience to his role as Manager of Customer Service. He is licensed in Missouri and Kansas for Property, Casualty, Life and Health, and holds the CISR designation.
Born and raised in Missouri, Jeff graduated from Missouri Western State University and lives in Peculiar with his wife, two sons and two crazy pups. Away from work he enjoys boating, the outdoors and taking his 4x4 into the backwoods.
"Very professional and helpful! Jeff helped me get the best rates for my situation and kept me updated the entire time. Highly recommend this insurance company!"

Carter Johnson
Producer
Carter joined In the Game right from KU. He brings some energy to the insurance business and is ready to help anyone and everyone.
"Carter is amazing and can find you the best insurance rate!"
"Chris and his team are wonderful to work with. They always try to find us the most affordable and best insurance, including home, auto and renter. Their client service and response time are excellent and I highly recommend In The Game to all my friends."
Why an independent agency?
No one company can be all things to all people. As an independent agency with access to more than 30 insurance providers, we compare options and find coverage that fits your needs and your budget.
Our approach is simple: we take the time to understand your goals, explain the fundamentals in plain English, and help you protect the people, property and moments that matter most.
- Auto Insurance
- Home Insurance
- Business Insurance
- Life Insurance
- Boat, Motorcycle and RV
- And more

Come see us
Our Prairie Village office
4518 W 89th St, Ste 100
Prairie Village, KS 66207
Monday to Thursday: 9 AM to 5 PM
Friday: 9 AM to 3 PM
Closed Saturday and Sunday
